La Martina
This is our story
We had a dream. That dream was to create the world's most prestigious polo shop,at the world's most prestigious polo club, where we could offer the very best technical equipment. Visit us and experience the dream that became a reality.
What matters to us
Nearly 20 years after that dream first became a reality, the La Martina Store at Guards Polo Club has welcomed tens of thousands of customers through it's doors. A place to shop, a place to sit, a place to talk, a place to gather. We are proud partners of Guards Polo Club, and are proud to call the UK the home of La Martina technical outside of Argentina.
Welcome to our shop
Discover our products
#1
CREATION
We listen to what you need, and then we make it happen. Tell us what products/colours/sizes/changes you want here and our technical laboratory will get back to you!
#2
PRODUCTION
We choose to work alongside the very best manufacturers and suppliers who share our vision for safety and excellence.
We are proud that all our polo helmets are made exclusively by Charles Owen in the UK, each one tested to their exacting standards
#3
SATISFACTION
Generations of polo players have benefited from our expertise in designing and producing technical equipment. Each new product that we bring to market is tirelessly tested in the field before it is made available for you to buy. We're confident in what we sell and how it performs.
It's in our DNA
When the brand was born in 1985, it was born with a vocation: to produce technical equipment for the game of polo, and to spread and share the values that were associated with this world. We succeeded by
distinguishing ourselves through excellence and professionalism, so much so that a few years after our foundation and the production of technical clothing, players personally asked us to produce jerseys for them to wear when playing. And so... La Martina's iconic polo shirts were born, descended from a 120 year journey in to what we now wear for style, for fashion, for sport, for performance.
“This was my greatest success: claiming a space in people's daily lives” [Lando Simonetti, Founder]
Best of British
In 2006 a pivotal moment propelled La Martina in to the heart of British Polo - the brand took over the management of the retail premises at Guards Polo Club. HM The Queen officially opened the Store, cutting a red ribbon to be the first to enter this beautiful space alongside The Duke of Edinburgh.
Entrusted with this prime retail space, La Martina has recently completed it's second refurbishment of the premises in March 2025, creating an exquisite new boutique look that would look equally at home in London, Milan, Paris.
Partnerships that Create Change
In Autumn 2010 La Martina cemented it's partnership with Guards Polo Club further by signing a global licensing agreement,
Since then, La Martina has launched the Guards Polo Club clothing in to global recognition, and it's now iconic and highly coveted Military Jacket, lovingly re-invented each season by the design team in Milan, has been worn by models, celebrities, pop stars.
In 2024, the Guards Polo Club collection burst on to the fashion scene in India.
Technical Ecomm Goes Global
The global pandemic crisis of Covid re-directed the attention of the La Martina Team to digital. And thus La Martina's first standalone global technical equipment website was borne. A one stop shop for your polo playing needs - the website finally answered the question of, 'where do I get a La Martina kitbag?'
Now servicing over 90 countries worldwide, and 5 years after it was first launched, you're now a part of the re-launched next gen La Martina Tech site - welcome.
Celebrating Magical New Territories
In 2024 La Martina burst on to the vibrant luxury fashion scene of India, with an unforgettable launch during Lakme Fashion Week in Mumbai.
The visiting team from Guards Polo Club was flown to Mumbai specially to play against India, watched and cheered on by fashion press, influencers and celebrities. A magical fashion show followed, in collaboration with esteemed designer Rajesh Pratap Singh, and under the stars with the backdrop of the city of Mumbai at night, it wrote headlines across India.
An ambitious store opening programme is well underway, and La Martina alongside their esteemed local partners Reliance, have already made a huge impression in the Indian luxury fashion market.
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